Tag: Monitoring

Monitoring / - 10/02/2017 20:04:37

How to keep control of a franchise on social media

The franchise system has big advantages, both for franchisors and franchisees. One of the main benefits is the possibility of using coordinated marketing campaigns, performed collectively, often with better results than individual campaigns. And this is how new opportunities can be taken advantage of with the use of social media.…

Monitoring / - 07/02/2017 22:37:26

How to fight back fake news about you and your company on social media

During the 2016 north American elections, Facebook and Google were accused of favoring the republican candidate Donald Trump by releasing fake news about his opponent, Hillary Clinton. The discussion generated debates over the last weeks about how the social media giants can fight the spreading of fake content. Despite the…

Monitoring / - 19/01/2017 22:03:51

Beer is the most consumed beverage during New Years Eve

E.life analyzed 48.049 pictures posted on Instagram between 11p.m. on the 12/31/2016 and 1a.m. on the 01/01/2018, searching for logos of beverage companies on pictures in the platform, and found out that beer is the most consumed beverage during the holiday, with bigger numbers than champagne. Through a hashtag search…

Monitoring / - 06/12/2016 23:43:24

I found the micro-influencers, what’s the next step?

4 easy steps for the use of micro-influencers’ success Many people ask themselves: what do I do when I find an influencer? Should we activate it with paid media (ads, paid actions) or spontaneous media (public relations, events, etc)? What’s the next step? At E.life we have a different approach.…

Monitoring / - 06/12/2016 23:34:09

Facebook bots: How to reduce 40% of human service’s demand?

The creation of a bot doesn’t end when it’s launched. During the year of 2016, E.life was responsible for developing 40 chatbot prototypes for companies, but only after the first project went live we could really understand how the application would affect the Social CRM operation.  “Bots are applications (robots) created…