Categoria: social media marketing

Monitoring / - 25/10/2016 22:56:07

Instagram bios can be strategic for your brand

You can find out in what other social media platforms Instagram users are; what’s the most common profession among its users; what’s their favorite team; which users need preferential services; in what moment of their lives they’re at, among many other possibilities.   1. Find the social media platforms your…

Monitoring / - 24/10/2016 22:37:36

5 tricks to increase a Social Media professional’s productivity

1. Generate a Facebook performance report of your brand and its competition on PowerPoint with just one click. Can you imagine exporting all the Facebook performance data of your brand and its competition directly into a PowerPoint presentation? At any moment, even during a meeting with your client, all you need…

Monitoring / - 06/04/2015 00:00:00

4 Reasons you should start a Social Targeting Project Today

First the bad news: by the end of April Facebook is making a major cut of what we can grab from their data API. We will still have access to our own Branded Facebook pages content, but public walls and Facebook group posts will not be available anymore. This of…

social news / - 22/03/2015 00:00:00

Arty Water: a new brand of flavored water finding its voice

I first came across Arty Water in a piece from Fast Company magazine. Complete serendipity led me to their Twitter and Facebook page and then impressed by the originality of their idea and being also a recently converted artichoke fan I tweeted about them. That happened a few times before,…

social crm / - 16/06/2014 00:00:00

Agenda

MEXICO - June 19th is the day to talk about Consumer-Centered Monitoring, a new way to analyze Big Data to further leverage the information of social networks. Speaker: Alessandro Barbosa Lima, CEO of E.life Group.  Details and registration: http://bit.ly/1iBe8a4   UNITED STATES - Using the concept of Consumer-Centered Monitoring, we…

Monitoring / - 13/06/2014 00:00:00

Data, Social Media and Business Models

(This article appeared originally in Medium, May 2014)   The current state of the Data Economy regarding Social Media is as follows: a few companies established global brands and control most of the gateways to consumers. Facebook is by far the dominant social platform, expanding quickly also to mobile, whereas…

social news / - 23/05/2014 00:00:00

If you think Social Media is only about brands, think again.

By Jairson Vitorino, PhD CTO @Elife  @jvitorino First generation Social Media Tools come with pre-defined reports ranging from sentiment analysis to influential lists and most frequent topics. Last year we changed that introducing Buzzmonitor and a flexible way for creating a variety of reports based on raw attributes from social…