12 metrics to monitor social media

Monitoring

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12 metrics to monitor social media

Social media monitoring started being used by companies for over a decade, but only on the last few years we realized that listening to what is said on the internet goes beyond the buzz over advertising campaigns or crisis management.

A look over the consumer and the categories is another possibility when it comes to monitoring, and it can turn data into insights for many areas, such as Marketing, Market Research, Communication, and Relationship.

With that in mind, we listed 12 reports that will help the brands to:

Track their pages’ daily evolution, hourly and by social network

Track their pages’ daily evolution, hourly and by social network

In every monitoring project, it’s critical to have an idea of what’s the volume of messages from consumers that your social media profiles receive. By understanding how busy your profile is, it will be possible to establish a number of analysts for the Social CRM team, for example.

For that, we thought of three basic reports:

1. Daily Evolution – It shows the daily amount of messages from users that the page receives.

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2. Hourly evolution – It shows the number of messages from users that the page receives per hour. This metric also helps define the brand’s “prime time”, that is, in which moments of the day the page has the most demands.

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3. Social Network Evolution – It shows the amount of messages from users received in each social network. In this case, it’s interesting to pay attention to the social networks with the most demand and understand where your audience is.

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Monitor the most popular subjects among consumers and influencers

Is your brand talking about what your audience wants to know? Monitoring the consumer’s agenda, and now, the influencers’ as well, is key to have a coherent content and think of new marketing actions. You can do this in a very simple way by using these two reports:

4. Most Popular Topics – It shows the subjects that the consumers and the brand talk about the most on social media.

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5. Most Popular Influencer Topics – It shows the subjects that users with over 25 thousand social media followers talk about the most (this number can be altered on the Edit Report menu on Buzzmonitor).

 

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Check the most used hashtags by the brand and the consumers

Used to share ideas or social movements, the hashtags can help discover which topics are engaging your consumers at the moment, and also what habits they have. For example: #focusonthediet, #fitness, #summerbody show an audience that is worried about pursuing a healthy lifestyle. Is your brand using those hashtags too? You can track that with the reports below:

 

6. Top Brand Hashtags – It shows the most used hashtags by brand on social media.

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7. Top Consumer Hashtags – It shows the most used hashtags by consumers on social media.

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Understand the consumer’s and influencer’s profile

Before selling a product or a service, the goal of a brand must be to know their consumer. As we said in the beginning of this article, this is how monitoring will bring you insights and help many areas of the company.

8. Top Engaged Consumers – It shows the users that participate the most on the page’s posts. Know the brand fans as well as the haters: create actions to develop a relationship with consumers.

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9. Consumer Gender – It shows the users who talk about the brand separated by gender.

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10. Consumer Location – It shows in which states or cities are the users that talk about the brand.

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11. Consumer Profile – It shows the most used terms on the users’ minibiography on Twitter and Instagram. The bio is a great source of information about consumer’s habits and preferences.

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12. Influencer Profile – It shows the most used terms on the bios of users with over 25 thousand followers on Twitter and Instagram (this number can also be altered).

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Click here to start monitoring social media on Buzzmonitor now.

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