Building Consumer Panels using Social Big Data from Twitter: a comprehensive how-to guide

Monitoring

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Building Consumer Panels using Social Big Data from Twitter: a comprehensive how-to guide

Traditional Social Media monitoring focus on capturing conversations around brands. It is a one-dimensional, brand-oriented approach. Changing the question from what consumers are saying about my brand to who is talking about a brand and related topics is the goal of consumer-centered monitoring. 

The fundamental idea is to look at all tweets from a consumer and extract maximum relevant information about her. The result is a continuous production of deep profiles of individuals by fetching data from their Twitter timelines Keep reading

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