Categoria: Monitoring

Monitoring / - 15/08/2017 19:23:43

How artificial intelligence is changing the face of social media monitoring

Those who work with technology or marketing know that the artificial intelligence field is helping redefine many businesses by automating processes that previously demanded human interference. From fabricating products, through credit analysis, all the way to customer support, many things are changing with the evolution of the computer science field.…

Monitoring / - 01/08/2017 23:16:41

Does your brand have a Facebook group? It can be missing a huge opportunity

Now brands have the ability to reply as pages inside Facebook groups without having to create a personal profile to Interact for the brand. That offers a series of opportunities and insights to directly interact with the consumer.  Opportunities for brands​ ●     VIP customer service: these are people who can…

Monitoring / - 11/07/2017 21:44:14

How the RSS monitoring of pages and blogs works

RSS, abbreviation for Really Simple Syndicate, is a technology to present different formats of contents in websites and blogs with constant updates in a simple way. Sites with RSS feeds offer the possibility for the users to subscribe to receive updates from the websites without having to access them on…

Monitoring / - 09/05/2017 21:47:54

How to measure the impact of a post?

By monitoring posts with Buzzmonitor, some clients have questions about the total impact metric, shown in the inferior part of the graphics generated on the reports. After all, is the impact calculated by Buzzmonitor by user or by post? For example: a profile has one thousand followers. If in this…

Monitoring / - 02/05/2017 22:07:48

The importance of historic analysis on Social Media reports

The historic analysis of data is a simple methodology, however forgotten many times by social media analysts. At the same time in which it offers a comparison parameter between the current data and a previous time period, it allows them to tell good stories from the changes revealed by the…