Tag: Monitoring

Monitoring / - 09/05/2017 21:47:54

How to measure the impact of a post?

By monitoring posts with Buzzmonitor, some clients have questions about the total impact metric, shown in the inferior part of the graphics generated on the reports. After all, is the impact calculated by Buzzmonitor by user or by post? For example: a profile has one thousand followers. If in this…

Monitoring / - 02/05/2017 22:07:48

The importance of historic analysis on Social Media reports

The historic analysis of data is a simple methodology, however forgotten many times by social media analysts. At the same time in which it offers a comparison parameter between the current data and a previous time period, it allows them to tell good stories from the changes revealed by the…

Monitoring / - 27/04/2017 20:16:13

What an Influencer Advocacy program can do for your brand

Last week we wrote about the Influencer Lifetime Value, and we saw how important it is to develop a long lasting dialogue with each influencer. This article goes deep into the subject and shows how to do it in a systematic way by using software applications to manage a newborn…

Monitoring / - 27/04/2017 19:54:31

What’s missing on your micro influencers project?

Customer lifetime value (CLV) is an old marketing concept known by specialists and fidelity programs. It’s about the total value that a client will buy from a brand during the entire period that he is relating to it. For example, an airline company can measure the value of a year from…

Monitoring / - 26/04/2017 21:11:52

Brands can now analyze their Instagram performance with Buzzmonitor

Instagram’s potential is no longer a novelty, the image and video sharing social network has exceeded expectations. With over 500 million active accounts per month and about 95 million daily posts, Instagram is also perfect for brands who want to attract and engage more clients on the internet. With the…

Monitoring / - 21/04/2017 01:11:00

12 metrics to monitor social media

Social media monitoring started being used by companies for over a decade, but only on the last few years we realized that listening to what is said on the internet goes beyond the buzz over advertising campaigns or crisis management. A look over the consumer and the categories is another…