4 easy steps for the use of micro-influencers’ success
Many people ask themselves: what do I do when I find an influencer? Should we activate it with paid media (ads, paid actions) or spontaneous media (public relations, events, etc)? What’s the next step?
At E.life we have a different approach.…
The creation of a bot doesn’t end when it’s launched. During the year of 2016, E.life was responsible for developing 40 chatbot prototypes for companies, but only after the first project went live we could really understand how the application would affect the Social CRM operation.
“Bots are applications (robots) created…
It is unanimity between theorists that we are living in an era when image prevails in communication. Instagram, Snapchat, and Pinterest’s success is an example of that. Social media users are stimulated to share moments of their lives, leaving a digital trail on their consumption journeys. However, they not always…