Tag: social crm

social crm / - 10/02/2017 23:22:42

Social CRM: turn a public complaint into a private reply

At the end of 2015, Facebook implemented a series of new functions with the purpose of stimulating and optimizing the conversation between users and fan pages on the platform. One of the main changes was the possibility for the page to answer comments through private messages. Before that, when consumers…

social crm / - 06/02/2017 21:57:18

Social CRM: optimize your customer support with saved replies

Early in 2015, Facebook released the “Very responsive to messages” badge for pages that answer 90% of their private messages in an average span of 5 minutes. The goal was to stimulate communication between brands and consumers, making customer service on the platform faster.  ​ Still on the same year,…