Traditional Social Media monitoring focus on capturing conversations around brands. It is a one-dimensional, brand-oriented approach. Changing the question from what consumers are saying about my brand to who is talking about a brand and related topics is the goal of consumer-centered monitoring.
The fundamental idea is to look at…
On Friday Twitter disclosed information about the opening match of the 2014 FIFA World Cup that took place on June 12th with the opening match between Brazil and Croatia. Check below some of the disclosed data:
1) Over 12 million tweets were posted during the match. This was the amount…